Buy proven software, not another hopeful idea.
Proofhold helps independent buyers assess small SaaS acquisitions through verified revenue, structured diligence, and conservative hold plans—before money changes hands.
Built for sub-£10k SaaS deals. No marketplace hype, invented scores, or guaranteed returns.
First principle
Confirm people pay. Then investigate why they might stop.
Evidence before enthusiasm
Revenue claims are treated as a starting point to verify, never as marketing copy to repeat.
Risks stay visible
Declining traffic, customer concentration, and fragile channels remain in the decision record.
The buyer decides
Proofhold structures diligence without pretending a model can guarantee an outcome.
The Proofhold method
A deal memo built to survive second thoughts.
Cheap software is rarely effortless software. Proofhold turns scattered listing claims, processor evidence, and technical concerns into one defensible acquisition record.
- 01
Verify the revenue
Prioritise listings connected to live payment processors, then reconcile MRR, churn, refunds, concentration, and operating costs before making an offer.
- 02
Inspect the weak points
Review traffic trends, customer concentration, code ownership, dependencies, support load, and the acquisition channel keeping the product alive.
- 03
Build a hold plan
Model a conservative acquisition between £1,000 and £4,000, protect current customers, improve the product, and reinvest cash flow deliberately.
One dominant rule
Verified MRR opens the file. It does not close the deal.
A live processor connection can establish that revenue exists. Proofhold then pushes deeper: who pays, how long they stay, what acquisition costs, what breaks without the founder, and whether the asking price leaves room for bad news.
Pricing
Spend little to avoid learning expensively.
Start with a single review, or keep a working pipeline. Proofhold charges for the workspace—not a percentage of your acquisition.
Deal Pass
For a buyer with one serious listing to assess.
- One acquisition workspace
- Revenue and churn checklist
- Risk register and deal memo
- Exportable decision record
Portfolio
For active buyersCompare several opportunities without losing the assumptions, evidence, and warnings that shaped each decision.
Before you buy
Questions disciplined buyers ask
Make the boring decision first
Put the evidence between you and the impulse.
Open a Proofhold workspace, record what the seller can prove, and decide whether this small SaaS deserves your capital and attention.